An ordinary civil LED bulb, from last year, the price actually shrunk more than doubled. The Topstar first marketing forum held by the reporter from last Friday was informed that the next three or four years, the price of civilian LED lights fallen sharply. Prior to this, many manufacturers unable to bear, in advance set off a price war.
● LED lamp price frequency shrink
Not long ago, Fujian generations of photovoltaic lighting Co., Ltd. Chairman Wu Ching-Standard announced that its products across the board price cuts of 25 percent or more. The move instantly in the industry, "ripped through the pot", and quickly be interpreted as the beginning of open civil domestic LED lights market price surges.
Wu Ching-marked in an interview, said the purpose of "lower prices to attract large orders from the international giants, mass production, to seek further price cuts, and quickly pry open the domestic market."
After Bandai good price cuts, civil domestic
LED lamp market has intensified the price war. "Now, less than 10 consumer brand of LED lights from two years ago quickly grew to over 40, while prices continued to 'shrink'." Xiamen, a leading LED manufacturer Liu told reporters, for example, a 7W light bulbs, last year of $ 40-50, and this year can only sell two dozen, and some plant products 12 yuan -13 can be traded.
The Topstar a marketing department who also told reporters that now, many manufacturers sell civilian LED lights, usually over a quarter down a price, each price adjustment in the range of 3% -5%.
● The civilian market has been fighting for
"Price war" behind the civil
LED lights are highlighting the huge market potential.
The reporter learned that this year many of our LED SMEs export orders decline, foreign customers are also deliberately keep the prices down, resulting in the gradual decline in industry profitability. At the same time, with the enhancement of the LED industry technical standards, the upstream chip prices continue to fall. The industry believes that with the rapid decline in the price of LED lights and conventional lights, domestic LED civilian market will become the new battleground for enterprise Nuggets.
"In the past, less than 5% of the market share of domestic LED civil, but at the moment is a rate of 200% per year in increments." Topstar told reporters, to snatch the market, the company has developed 40 new products, all civilian lights, and will focus on the market.
At the same time, the reporter visited the learned, at present, Xiamen on the market can buy all kinds of LED lights brand has nearly 100 kinds, of which about one-third of civilian products, compared to two years ago, this figure increased by nearly four times .
● Enterprise complain the public applauded
Reporter survey found that the "price war" is just surface excitement for many companies, their days are increasingly sad. LED manufacturers Liu said, "may be the future profits will be lower, some enterprises may be eliminated."
However, companies complain that the public is applauded. "In the past in promoting the LED lights, but prices have been high." Mr Li told reporters, Today, with the declining prices of LED lights, the average consumer can afford, it is a good thing.
However, this reporter visited the Civil variety of LED lights on the market are numerous, but the price was not uniform. "Objectively speaking, the domestic sales price of LED lights have different degrees of decline, but not yet fully reached the same low price and general lighting products. Xiamen Optoelectronics Industry Association told a reporter, In addition, due to the current domestic LED the national standard of the product has not yet been developed, so the brand clutter, and the public at the time of purchase, not because it is cheap poor quality products, resulting in unnecessary losses.
