Pricing is king "LED lighting seeking global pricing

The energy crisis, and the awareness of energy saving and environmental protection, increasingly bright prospects for the global LED lighting market. Under the conditions of economic globalization, industry pricing has become a key link in innovative technology industry and market-oriented. For domestic LED industry, in terms of who has mastered the industry pricing, industry grasps the right to speak.

Domestic demand upgrade LED industry into the global top three

http://www.tungsten-molybdenum-sapphire.com/

As technology advances, LED lighting industry has become a new growth point in the future electronic information industry. Showed a trend of rapid growth under the the dual interests stimulus in the market and policy, the global LED industry scale. At present, the global semiconductor lighting industry has formed the three pillars of the industry distribution of the competitive landscape in the United States, Europe, Asia, including Asia, mainly to Japan, Korea, China. The United States and Japan is a world leader in the field of upstream chip equipment; China Taiwan in the upstream chip and middle reaches of the strength of the package can not be underestimated; enter the LED lighting industry in Europe, the traditional lighting giant Philips, Osram are strong.

The reporter was informed that the 2012 is a key year for the popularity of LED lighting, LED lighting applications market will be fully open. 2012 is a critical year for the global incandescent disabled, high-end demand will translate directly into LED Bulb Downlight demand; same time, the three ministries LED lighting subsidy policy was officially launched, local matching support policies have been introduced to create a good LED lighting domestic demand atmosphere; since early 2012, LED chip price downtrend slowed lurkers start shot purchase of LED products, external economic recovery, LED lighting demand began to emerge. It is predicted that the the National LED lighting industry output in 2010 more than 150 billion yuan, is expected in 2015, the share of the LED lighting market in China will reach 20%, driven by the scale of the industry amounted to 500 billion yuan, China will enter the global LED lighting the top three of the market.

The pricing changed hands solitude of the frenzy of the LED industry

Our strategic consensus on the environment and energy conservation, from the "12th Five-Year planning a comprehensive introduction to the recent three ministries and the official opening of the LED lighting subsidies, domestic growing calls to speed up the phase-out of inefficient lighting products, LED industry has been included in the national and the development of strategic emerging industries in Guangdong Province is planning. 2015 in accordance with the "12th Five-Year Plan target of white LED luminous efficiency will reach the international advanced level in the same period, the 30% of the general lighting market, instead of 70% of the imports highlighted chip MOCVD core equipment and key supporting material domestic major strategic products; around backlighting, automotive lighting, enhanced technology integration, to achieve large-scale application of the model, the scale of the industry reached 500 billion yuan, the development potential is unlimited.

The face of the reality in the LED industry, the frenzy, China's LED lighting industry presents a scale large but dispersed, lack of industry pricing power in the LED industry chain, pricing power changed hands become a "bottleneck" restricting the development of the LED industry. LED lighting industry in the world, developed countries in Europe and the United States to do everything possible monopoly LED on the downstream industry pricing. Multinational companies through technology patents, patent standardization of standard license pricing control to strengthen their own industrial chain, Europe and the United States long-term control the LED pricing "rules of the game" making powers. Although China has LED lighting production world superpower, but so far in the area led industry pricing power in China is still very small, seriously hampered the development of China's LED lighting industry.

The giants competing domestic enterprise detonated Pricing Game

China LED lighting manufacturing and export of a Major industries and capital power forward, is the inherent requirements of the future for some period of national business model innovation. As domestic LED lighting companies must face up to difficult to overcome in the short term the global giants of the industry chain pricing layout bottleneck, and to find the viable pricing game breakout countermeasures giants competing to win the key.

"In the areas of specialization bigger, stronger, and so thoroughly, must depend on the scale of support." Glanz 俞尧昌 had commented on the advantage of large-scale commercial competition. Determine the cost-sharing of technology development, human input, the production scale of enterprises, help enterprises to reduce operating costs, improve competitiveness through scale operation.

The technology card bit quality 力斩 Dharma Trask Sword

Currently, LED market is in the princes dispute Warring States era, LED product prices confusion, uneven quality. Therefore, high-quality, cost-effective LED products become the urgent needs of the market.

As we all know, the three core elements of the LED lighting: light source, lamps and driver. 2012 called "LED lighting is the first year, which means changes, agitation and shock. The rapid development of LED lighting opportunities, the only global industry pricing to the wind and waves.

Future worldwide including LED industry pricing, market resources, talent, technology, standards, competition will become more intense around. Chinese companies want to win pricing initiative from global giants have the upstream industry chain grasp the resources and easily formed a price alliance, definitely not achieved overnight. But this had no choice, "Pricing is king" era, LED lighting companies in China should not only use international rules with global giants to expand high standard game, but also to build the core differentiated pricing power the global market-led system.