Philips LED light global landmarks to call attention to breast cancer prevention

October 18 is World Breast Cancer Awareness Awareness Day, as an active advocate and promoter of the activity, the Philips the day with pink LED lights lit up in the world's nearly 100 countries, including the Netherlands, China, the United States, includingPhilips office buildings, including London's Selfridges, Warsaw, Poland Jablonowskich Palace in Milan, Italy Palazzo Marino many of the world's well-known landmarks.

Philips over the years has been a firm commitment to adhering to the "health, comfort, quality of life," a variety of ways to support breast cancer prevention publicity work carried out - in October 2011 18 daily-pink LED lights lit around the world nearly 200 Block landmark by pink lights to pass power and information, and to highlight the importance of early detection of breast cancer. 2010-2012, Philips is actively assist the Chinese Ministry of Health to carry out rural women breast cancer screening technology training projects, the radiation of the country's 31 provinces, municipalities, autonomous regions and more than 500 county-level hospitals, more than 2,000 primary care training; achieved for the majority of rural women breast cancer early detection, early diagnosis, early treatment "to provide technical support.

The end of September this year, Philips announced in the next few years will continue to increase promotional efforts launched against breast cancer long-term development plan for the prevention and treatment of breast cancer. According to reports, the first phase of the plan will focus on mobilization Philips the active participation of the 120,000 employees worldwide, the company will motivate employees to contribute to the well-known breast cancer research institutions around the world, including Europe, North America, Latin America, Asia and Africa. Then the company will be the collective contributions of three times the amount donated to these organizations.