Still, came the news, but the LED business owners on foot LED industry output value this year is still more than 30 percent of the growth. Yesterday, the reporter held in Shenzhen "2012 LED Engineering Conference" learned that the end of this year, the LED industry output value is expected to reach 205.9 billion yuan (154 billion yuan output value in 2011), the LED Engineering CEO Zhang Xiaofei said, billion domestic downstream industry chain enterprises has increased from 220 last year rose to 300, but the entire industry polarization, some enterprises to achieve a 200% growth, some companies are facing the brink of elimination.
Industry cold winter is coming
LED industry has bottomed out? Zhang Xiaofei judge 1 to February next year, the industry "coldest, most difficult point in time, he expected epitaxial chip companies next year, the remaining will be less than 30, the three domestic MOCVD equipment manufacturers, but there will not be a product sales packaging factory will close down 20%, downstream display business failures speed will accelerate LED downlights, spotlights the penetration rate will exceed 30% in the domestic market, the LED lighting industry sales may reach 10 billion yuan.
And industry oversupply situation intensifies. LED industry in 2011 to an oversupply the serious oversupply 2012 and the emergence of a large number of companies to limit production, discontinued, closed, closed down, even boss Paolu phenomenon, can be predicted in the future wave of Shandong Huaguang Corporation general manager Zheng Tiemin a few years there will be gone out of business, assets reorganization, merger, consolidation, the phenomenon of new projects launched.
Zheng Tiemin said, some entrepreneurs to focus only on the immediate, part of the enterprise is not the policy of subsidies and preferential policies, and went overseas expansion, because they see the urgency of foreign governments to attract foreign investment. These factors exacerbate the oversupply in the industry.
Flocked to the huge amount of investment has directly led to a price war. Shares the same side, vice president of the past few years, the field of LED upstream chip investment is huge, and the price has dropped to 30% in 2010 performance year-on-year in 2010 doubled compared with 2010, while the average price of the packaging field declined Lianghai 40%, performance is also improving, but relatively little slower, and end-use applications products prices also declined, the original 300 yuan now $ 200 the basic performance of the LED products.
In order to break out from the current market, Zheng Tiemin implement product differentiation strategy can ease the pressure brought about by the price war, and attention should be paid to the development and production of high-end products, improve product quality. He also said, mergers and joint LED enterprises is an important direction.
The electricity providers the channels gradually by industry emphasis on
In the expansion of scale, LED industry has also begun to focus on emerging channels. Director of Sony source said Zhang Ming, traditional channels "burn too much, and can not succeed not sure he particularly respected e-commerce", that is a very good channel for the LED industry.
Zhang Ming example pointed out that the traditional channels, 20 yuan cost of the product to the chain of sale terminals almost 60, which is three times the cost price, even enterprises own door shop, the price is at least double the cost, e-commerce If the control well, with the use of online and offline LED business is an opportunity. "Zhang said.
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