2012年8月14日星期二

Taiwan factory sincerity plus alliance with the family convenience store lit LED opportunities

Cheng added, Taiwan's LED light bulb manufacturer, announced the cooperation with the Family Mart convenience store to sell its own brand QBAS LED bulb lamp, through its pathway. The first half revenues of 127 million yuan, has greatly exceeded last year's full-year revenue. The general manager the Wu Jinru through cooperation with major distributors in the second half sales will fight doubled compared with the first half.

Wujin Ru said that in Taiwan a year LED bulb needs about 12 million, a major factory in the price war to grab the city and promotional activities to promote, there will be 30-40 percent penetration, that is, 3.6 million LEDs bulb, Cheng added in the first half, sales have more than one million in the second half due to increased production capacity and shelves pathway fermentation in a single month in Taiwan, sales targets hub of 200,000 annual sales stars fight to 2.2 million, then equivalent to possession 3.6 million LED bulb more than 50% market share.
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Cheng added this in the family sold 8 watt LED ball lamp is priced at 249 yuan, compared with Everlight priced at 349 yuan and Taiwan of the electricity price of 299 yuan cheaper, cost-optimal for the industry, as companies from the power materials to complete its own full range of safety regulations, the company currently located in the Hsinchu Bade road eight production lines are full, and 60% to 70% of the orders appointed by the third plant outsourcing.

Cheng added, said, August production capacity has been compared to July, 210,000 Ke upgrade to 300 000, the automated production line in full conversion to complete, the production capacity than the original in multiples of 210 000 increase, the yield of amplification, satellite factory OEM prices naturally reduce addition to create a price advantage, natural push or the company gross profit climbed.

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