Sony sold $ 1.1 billion of the U.S. headquarters building, Sharp has not yet decided Hon Hai or Qualcomm as its single largest shareholder. The same as the Japanese electronics bigwigs, Matsushita how to save themselves?
The new president to take office in the middle of last year, Tianjin He Yihong already given the answer. He up to half an hour in English keynote at the 2013 International Consumer Electronics Show (CES), the shift from TV manufacturers Panasonic definition of environmentally intelligent manufacturing enterprise "(Eco & Smart). He even invited Panasonic partner General Motors, Panasonic joint show several new products and solutions.
Panasonic from this truly "smart"? Or, Panasonic's new strategy could help it turn around? Its latest financial results, Panasonic fiscal year 2012 is expected to be a loss of 765 billion yen, or about $ 8.5 billion. This means that the home is about to usher in the five years after the centennial of Japanese electronics companies accumulated losses in the past five years, up to $ 24 billion. "Panasonic is necessary to launch new products, but the full flowering not focus on the change is difficult to sustain." Said Roland Berger partner Yan-nig Gourmelon. Another so that people can not be blindly optimistic reasons, Tianjin He Yihong no mention throughout the new product may bring to Panasonic's revenue.
Change
"Japanese companies may rely too much on the technical superiority before, but they have not in the correct cycle (not in the the right cy-cle) first Korean companies, existing Chinese enterprises have large quantities replace them in the market position. "Yannig Gourmelon said.
The rise of Samsung and Apple is considered one of the biggest direct cause of the decline of the Japanese electronics companies. Follow the example of these two leading companies, the introduction of transformative overall product has also been considered as Panasonic, Sharp, and Sony's way out. Panasonic apparently chose another transformation of the way. Whether this road will lead to the success of the the Panasonic "self", has not been determined.
"Panasonic B2C from the current transformation for both B2C and B2B." Said Panasonic insiders said. Worthy of illustration, in the promotion of the Panasonic tablet PCs Touchpad, Tianjin He Yihong mentioned, all of the world's top five smartphone vendors, including Apple and Samsung in the terminal with Panasonic technology. As another example, in the promotion of the Panasonic LED products at the same time, Tianjin He Yihong mentioned Rosen - Japanese second convenience store chain, has been in the field of energy saving and Panasonic plans to launch in June 2013, ten thousand home "green convenience store. As for the installation of Tesla Motors Panasonic battery, universal product, "My Link" system, not to mention entertainment. It sounds incredible, but saddled with huge losses Panasonic is still everywhere. It just "invisible".
Tianjin He Yihong at the 2013 International Consumer Electronics Show, Panasonic display is divided into six parts of the TV, home, car, business, travel and community involved the Panasonic smart interactive TV, home energy processing, automotive battery, mobile AV, tablet PCs, LED lighting, avionics and other products. For example, in Panasonic home energy solutions in cooperation with IBM [microblogging] together, appliances and cloud processor, intelligent energy conservation and energy efficiency management; the Panasonic automotive solutions, it is the most famous American Tesla (Tesla), one of the manufacturers of electric vehicle batteries, and gave General Motors fitted "My Link" entertainment system can always download the latest entertainment software; in the business field, Panasonic has developed a 20-inch screen Touchpad . Microsoft [microblogging] Surface similar, it can cloud server the first time of the drawings to modify information returned by the Company; Panasonic Community Solutions, the energy efficiency of its outdoor LED products that can save energy 50%. In addition, Panasonic also developed the the aviation electronic entertainment products.
Looks dazzling, people can not determine whether this was because of mounting losses in the past five years have been referred to as the "twilight" Panasonic, Panasonic does not happen overnight "evolved into". Most of its new products, such as smart appliances, LED lighting, etc. are in the original product upgrading its battery products is also back in the nineties of the last century has been applied to the UPS power, emergency lights, power tools and electric bicycles . And in the past few years, the former Panasonic President Fumio Ohtsubo had in advancing Panasonic, Matsushita Electric and Sanyo Electric "three social unity and unified brand, and to promote the company's business to expand to the new energy system solutions.
Transformation
Objectively speaking, the Panasonic's innovative measures are not ineffective. The world's largest integrated brand consulting firm Interbrand has Panasonic selected into the 2012 Global Environment brands list. It is the first consumer electronics companies on the list. Panasonic did show some kind of commitment to reform, although this product is the full flowering of the "transformation" of the road successfully is unknown.
The 2013 International Consumer Electronics Show entire speech and presentation process, the 56-year-old Tianjin He Yihong been held kind, even shy smile. People can not imagine, moderate tone, he is still calling for a reduction of Panasonic middle management staff bonuses of more than one-third of that in the previous year, "president" shocking. He said, Panasonic has become the consumer electronics industry, the "losers".
In June 2012, the Japanese management guru, Hasegawa, author of the best-selling book "President's Manual and successive years of losses Panasonic, Sony, Sharp, who had attributed to" improve the competitiveness of their products in China and South Korea, Japan Electronics companies are incorrectly selected this strategy to extend the lifeline of similar products ", but also in these areas continue to over-investment. Tianjin He Yihong obviously aware of this problem. Panasonic in the exhibition to showcase a number of home appliances, During his speech, the new president of Panasonic's traditional business evaded, though he did not expressly revenues and profits of the new products may produce .
Tianjin the Heyi Hong has a master's degree in computer science from the University of California. Engineer by training, he also has more than 100 patents for inventions. In 1979, Tianjin He Yihong joined Matsushita, Panasonic Automotive Systems division has led to up to three years, and he is outspoken in his speech "favorite" for automotive-related businesses. All this "technology" directly related to the curriculum vitae makes people believe he led the Panasonic technological innovation capability, while ignoring his As the "Panasonic promotion fastest executives, leadership Panasonic transformation may have a change courage. In fact, as early as the end of 2012, Japan had commentators said, "Currently, Tianjin He Yihong indeed is the most radical reform of (three electronics companies) that one." Panasonic turned to production of automotive batteries, new The field is justified. operating difficulties it in recent years because of the strategic choice mistakes before it. "Yannig Gourmelon said.
In addition, Panasonic also vigorously the reduction of the downturn in the business sector. Tianjin He Yihong said, after the reorganization of Panasonic, the margin of less than 5% of the business will not exist in the space. Unable to determine what specific business to be laid off, but the message proves Panasonic layoff of a million people worldwide, of Tianjin He Yihong restructuring plan is not "meant to be funny.
The data also show that from Roland Berger, Matsushita sold 7,600,000 units of plasma TV in 2012, accounting for about 40% of its total TV sales; 2013 Panasonic plasma TV sales number will only 2012 one-third of the year. About 85% of the TV will be a LCD TV.
To explain why the Shanghai plasma TV plant closures, the Panasonic China mentioned Panasonic plasma business will expand from the home to the commercial display.
The new president to take office in the middle of last year, Tianjin He Yihong already given the answer. He up to half an hour in English keynote at the 2013 International Consumer Electronics Show (CES), the shift from TV manufacturers Panasonic definition of environmentally intelligent manufacturing enterprise "(Eco & Smart). He even invited Panasonic partner General Motors, Panasonic joint show several new products and solutions.
Panasonic from this truly "smart"? Or, Panasonic's new strategy could help it turn around? Its latest financial results, Panasonic fiscal year 2012 is expected to be a loss of 765 billion yen, or about $ 8.5 billion. This means that the home is about to usher in the five years after the centennial of Japanese electronics companies accumulated losses in the past five years, up to $ 24 billion. "Panasonic is necessary to launch new products, but the full flowering not focus on the change is difficult to sustain." Said Roland Berger partner Yan-nig Gourmelon. Another so that people can not be blindly optimistic reasons, Tianjin He Yihong no mention throughout the new product may bring to Panasonic's revenue.
Change
"Japanese companies may rely too much on the technical superiority before, but they have not in the correct cycle (not in the the right cy-cle) first Korean companies, existing Chinese enterprises have large quantities replace them in the market position. "Yannig Gourmelon said.
The rise of Samsung and Apple is considered one of the biggest direct cause of the decline of the Japanese electronics companies. Follow the example of these two leading companies, the introduction of transformative overall product has also been considered as Panasonic, Sharp, and Sony's way out. Panasonic apparently chose another transformation of the way. Whether this road will lead to the success of the the Panasonic "self", has not been determined.
"Panasonic B2C from the current transformation for both B2C and B2B." Said Panasonic insiders said. Worthy of illustration, in the promotion of the Panasonic tablet PCs Touchpad, Tianjin He Yihong mentioned, all of the world's top five smartphone vendors, including Apple and Samsung in the terminal with Panasonic technology. As another example, in the promotion of the Panasonic LED products at the same time, Tianjin He Yihong mentioned Rosen - Japanese second convenience store chain, has been in the field of energy saving and Panasonic plans to launch in June 2013, ten thousand home "green convenience store. As for the installation of Tesla Motors Panasonic battery, universal product, "My Link" system, not to mention entertainment. It sounds incredible, but saddled with huge losses Panasonic is still everywhere. It just "invisible".
Tianjin He Yihong at the 2013 International Consumer Electronics Show, Panasonic display is divided into six parts of the TV, home, car, business, travel and community involved the Panasonic smart interactive TV, home energy processing, automotive battery, mobile AV, tablet PCs, LED lighting, avionics and other products. For example, in Panasonic home energy solutions in cooperation with IBM [microblogging] together, appliances and cloud processor, intelligent energy conservation and energy efficiency management; the Panasonic automotive solutions, it is the most famous American Tesla (Tesla), one of the manufacturers of electric vehicle batteries, and gave General Motors fitted "My Link" entertainment system can always download the latest entertainment software; in the business field, Panasonic has developed a 20-inch screen Touchpad . Microsoft [microblogging] Surface similar, it can cloud server the first time of the drawings to modify information returned by the Company; Panasonic Community Solutions, the energy efficiency of its outdoor LED products that can save energy 50%. In addition, Panasonic also developed the the aviation electronic entertainment products.
Looks dazzling, people can not determine whether this was because of mounting losses in the past five years have been referred to as the "twilight" Panasonic, Panasonic does not happen overnight "evolved into". Most of its new products, such as smart appliances, LED lighting, etc. are in the original product upgrading its battery products is also back in the nineties of the last century has been applied to the UPS power, emergency lights, power tools and electric bicycles . And in the past few years, the former Panasonic President Fumio Ohtsubo had in advancing Panasonic, Matsushita Electric and Sanyo Electric "three social unity and unified brand, and to promote the company's business to expand to the new energy system solutions.
Transformation
Objectively speaking, the Panasonic's innovative measures are not ineffective. The world's largest integrated brand consulting firm Interbrand has Panasonic selected into the 2012 Global Environment brands list. It is the first consumer electronics companies on the list. Panasonic did show some kind of commitment to reform, although this product is the full flowering of the "transformation" of the road successfully is unknown.
The 2013 International Consumer Electronics Show entire speech and presentation process, the 56-year-old Tianjin He Yihong been held kind, even shy smile. People can not imagine, moderate tone, he is still calling for a reduction of Panasonic middle management staff bonuses of more than one-third of that in the previous year, "president" shocking. He said, Panasonic has become the consumer electronics industry, the "losers".
In June 2012, the Japanese management guru, Hasegawa, author of the best-selling book "President's Manual and successive years of losses Panasonic, Sony, Sharp, who had attributed to" improve the competitiveness of their products in China and South Korea, Japan Electronics companies are incorrectly selected this strategy to extend the lifeline of similar products ", but also in these areas continue to over-investment. Tianjin He Yihong obviously aware of this problem. Panasonic in the exhibition to showcase a number of home appliances, During his speech, the new president of Panasonic's traditional business evaded, though he did not expressly revenues and profits of the new products may produce .
Tianjin the Heyi Hong has a master's degree in computer science from the University of California. Engineer by training, he also has more than 100 patents for inventions. In 1979, Tianjin He Yihong joined Matsushita, Panasonic Automotive Systems division has led to up to three years, and he is outspoken in his speech "favorite" for automotive-related businesses. All this "technology" directly related to the curriculum vitae makes people believe he led the Panasonic technological innovation capability, while ignoring his As the "Panasonic promotion fastest executives, leadership Panasonic transformation may have a change courage. In fact, as early as the end of 2012, Japan had commentators said, "Currently, Tianjin He Yihong indeed is the most radical reform of (three electronics companies) that one." Panasonic turned to production of automotive batteries, new The field is justified. operating difficulties it in recent years because of the strategic choice mistakes before it. "Yannig Gourmelon said.
In addition, Panasonic also vigorously the reduction of the downturn in the business sector. Tianjin He Yihong said, after the reorganization of Panasonic, the margin of less than 5% of the business will not exist in the space. Unable to determine what specific business to be laid off, but the message proves Panasonic layoff of a million people worldwide, of Tianjin He Yihong restructuring plan is not "meant to be funny.
The data also show that from Roland Berger, Matsushita sold 7,600,000 units of plasma TV in 2012, accounting for about 40% of its total TV sales; 2013 Panasonic plasma TV sales number will only 2012 one-third of the year. About 85% of the TV will be a LCD TV.
To explain why the Shanghai plasma TV plant closures, the Panasonic China mentioned Panasonic plasma business will expand from the home to the commercial display.
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