The NVC marriage BDO Runda intent to enter the world of lighting the first three

Hubbub of NVC turmoil experienced in 2012, Wu Changjiang is still in the critical period of the return to the board of directors, the deal triggered outside unlimited guess, cash abandoned "Ray" and contain voices of doubt after another, so that the industry quite surprise.

Lighting industry transition to the LED is the trend

LED lighting under the impetus of the government, environmental protection, energy saving, emission reduction target rapidly growing popularity in the field of public facilities, lighting, and promote LED lighting to commercial lighting, office lighting, home lighting market actively penetrate, which also contributed to the LED lighting throughout the Lighting The rising share of the field, by contrast, the continuous shrinkage of traditional lighting accounting for the shift in the trend is very clear. Wu Changjiang think the next two years, LED NVC Lighting is the leading enterprises of China's lighting industry, and early intervention in the research, production, and marketing of LED lighting, but the progress and performance is not satisfactory, rivers and lakes with NVC Lighting very incompatible with the status of the considerable pressure on the Op, three male Aurora competitors to NVC Lighting. NVC Lighting LED lighting can not lead, it would mean the loss of industry leadership, influence the future development strategy of NVC Lighting. Wu Changjiang piece of "heart disease".

Seems Wu Changjiang, the NVC to achieve a breakthrough in the LED must break the two major "bottleneck": First, the technical threshold is stable LED chip performance guarantee excellent product quality; price threshold. LED chip prices is the main determinant of the price of LED lighting products, LED lighting products, universal access to the main stumbling block is the high prices. This is the scale popularization of LED lighting, LED enterprises to achieve key staking their claims.

Alliance BDO Runda sounded the foray into the world top three horn

Understanding of NVC Lighting is Wu Changjiang. He believes that to do by virtue of the strength and resources of NVC Lighting LED, the pace is too slow to keep up with the established strategic objectives of NVC Lighting. Find resources and complementary partners, Wu Changjiang, has been pushing and the layout of the game - as the founder of the bigger and stronger NVC Lighting, Wu Changjiang long-cherished wish. He admits The NVC goal is two years to do the top three in the world, to achieve this goal, and NVC you need to achieve the annual sales volume of about 30 billion.

Previously, GE had to find Wu Changjiang, hope the sale of the lighting business to NVC Lighting. Wu Changjiang also had heart, as long as the acquisition of GE Lighting, the the NVC Lighting plate flew large among the top three in the world at your fingertips. But reason told him, this is a very dangerous game, due to the differences in culture and management, NVC lighting to integrate GE Lighting can imagine the difficulty of, if unable to digest, it will give NVC Lighting disastrous consequences of this example has a lot in China, Wu Changjiang do not want to see.

This partnership is not accidental. In a couple of years ago, of Wu Changjiang BDO Runda Wang Dong Lei Jingpeng Friends of introduced sympathetic to each other a great sense of Brief Encounter. November 2012, BDO Runda Wu Changjiang holding a Canadian company to start a business cooperation. That company is the BDO Runda LED products, their products have been highly recognized in the Canadian market, the customer feedback that product quality with Samsung win a fight. Which made the two sides determined by the stock swap to work together to achieve the complementary resources and advantages of depth to jointly strengthen and expand the industrial chain.

Statistics show that in recent years, BDO Runda investment of 5-6 billion, a large number of high-end talent and of advanced chip vitality equipment from abroad, continuous technical breakthrough stiffer foreign manufacturers, since the product performance and quality even beyond Taiwan businesses in the region, Europe and the United States Japan and South Korea at the same horizontal line can guarantee the quality of LED products.

Leaving Wu Changjiang eyebrows is the tremendous cost advantages of the BDO Runda scale operations. NVC Lighting planning a LED products, the cost is about $ 120. Wang Donglei told Wu Changjiang, the same quality, BDO Runda be allowed to reduce the cost of 2/3. NVC re-sale price of 60 yuan, still big payoff scale sales, but also by means of price advantage. NVC do it by yourself, obviously no such advantage. In view of this, if the the BDO Runda products placed in the the NVC Lighting powerful channels sales, the pull of its brand, the synergies generated by this mode of cooperation, will become an avalanche of promoting the overall popularity of LED lighting forces to help NVC stand out in the LED industry to achieve a qualitative breakthrough and leap in sales volume, sales volume of 20 billion completed within two years, the lighting industry's top three in the world to launch impact.

Wu Changjiang called the concept of sliding similar, the NVC Lighting BDO Runda same for Chinese enterprises, resources and strengths to achieve the perfect complementary. As for the expense of the introduction of the first largest shareholder status of this cooperation, Wu Changjiang said do not regret it, because NVC Lighting to take this partnership to achieve industrial upgrading, the healthy development of the company's future, and make it into the top three lighting the world, he as the first the cake the five shareholders the cake does not miss the opportunity of NVC Lighting largest shareholder is small, he hoped that the various stakeholders, including NVC Lighting employees, shareholders, including this cooperation to achieve win-win .